Resilience in Times of Tariff Turmoil
The global apparel industry is no stranger to challenges, but the recent tariff issues, especially between the U.S. and its trading partners have shaken confidence across sourcing destinations. For Tirupur, India’s knitwear capital, these unpredictable policies are not just numbers on trade sheets. They directly affect livelihoods, businesses, and the trust that has been built for decades between buyers and manufacturers.
And yet, resilience is what defines Tirupur.
Standing Strong for Our Buyers
Here in Tirupur, we have always believed that our buyers are our partners. No matter how uncertain the global political climate becomes, we are committed to supporting them. Even while external politics and shifting tariffs attempt to break confidence, we continue doing everything possible to ensure business flows steadily. In fact, the irony is hard to miss: while these policies are meant to “protect,” they are only damaging not just our confidence, but the U.S. economy itself.
Tirupur’s manufacturers are proving, once again, that when the world tests us, we respond with adaptability, innovation, and solidarity.
Verde’s Journey and European Focus
At Verde, most of our clients, expertise, and business have been concentrated in Europe for the last two decades. We deeply understand the European market and its requirements, which helps us continue to add value to retailers there. Even now, we are seeing growing interest from various European retailers who want to move their sourcing to India.
The reasons are clear: India today represents one of the most stable destinations globally, thanks to its vibrant economy, political stability, strong export ecosystem, developing infrastructure, and skilled human resources. That confidence is translating into more sourcing inquiries and deeper partnerships.
Looking Ahead
We believe better times are ahead. Tirupur has never stopped believing in the future, and neither have we at Verde. By focusing on resilience, nurturing partnerships, and leveraging India’s strengths, we are confident of not just sustaining but growing, together with our buyers.
In unpredictable times, what matters most is trust. And trust is what Tirupur and Verde Fashion Sourcing continue to stand for.
At Verde, we simplify your sourcing journey from start to finish, with expertise, transparency and an unshakeable commitment to quality. Our end-to-end services are designed to save you time, reduce risk and deliver results that exceed expectations. We work with a diverse portfolio of fashion buyers across Europe, the UK, Australia & the Middle East — tailoring each sourcing strategy to meet regional market demands, compliance expectations and price sensitivities.
